What's in a name?

Rotterdam Innovation Lab was just a temporary working name for our project. If you google Innovation Lab, this is what you get: "Results 1-10 of approximately 2.800.000 for Innovation Lab (0,21 seconds)". So we figured we need to distinguish ourselves from all those other labs and think of a powerful name.

At this very moment we are deciding on the new name. There has already been a very productive brainstorm with Enviu, Yes!Delft, TU Delft, DC Works and Contain.r for possible names. The seven best have been chosen; SparkleCollective, Innovation Bay, Marrow, The ARC, Dnamo, Springfields and SpringVentura. Now it is up to Enviu, Yes!Delft and TU Delft to decide how the Rotterdam Innovation Lab will be called from now on.

The new name will be presented in the next blog. Stay Tuned!